Alex Morgan, Carissa Moore and More Star in Dior's Olympics and Paralympics Campaign
Fencers, swimmers, boxers, skateboarders and more swap sporting equipment for the atelier’s tools in a series of playful shots, ahead of this summer’s games.
The Olympics and the Paralympics’ summer games are swiftly approaching, and ahead of all the heated competitions, Dior has turned out a full spread of campaign images starring its ambassador athletes.
“For the Olympic and Paralympic Games Paris 2024…Dior is weaving exceptional new dialogues with fascinating international athletes who embody ultimate audacity and are driven by a desire to surpass oneself,” the brand stated.
Tightening its knot with elite sports, the French fashion house’s playful new imagery stars fencers Sara Balzer, Misaki Emura, Arianna Errigo, Rossella Fiamingo, Andreea Mogoș, Loredana Trigilia, Beatrice Vio Grandis and Alice Volpi; judoka Clarisse Agbégnénou; swimmer Emma McKeon; surfer Carissa Moore; soccer player Alex Morgan; boxer Estelle Mossely; skateboarder Louise-Aïna Taboulet and sprinter Elaine Thompson-Herah, who joins champions Pauline Déroulède, Mélanie de Jesus dos Santos and Marie Patouillet.
The visuals see the aforementioned sports stars dressed in Dior’s classic ready-to-wear, with all the Oblique patterns and Lady Dior bags to quench fashion’s thirst. Morgan poses with a “Christian Dior Paris” medallion, much like she would with an actual soccer ball, while Valzer, Volpi and Mogos carry massive pins, referencing their respective fencing expertises. Elsewhere, Moore rides silk fabric waves on a pair of scissors; Thompson-Herah gets ready to sprint off on a Dior-branded track, and Mossely wears a flowing dress in the center of a boxing ring made of Dior ribbons.
The Summer Olympic Games are scheduled to take place from July 26 to August 11, with the Paralympics to follow between August 28 and September 8. See Dior’s ambassador lineup in the campaign imagery above.
