Xiaomi's SU7 EV Sees an Almost Instant Sell-Out
With orders for 2024 maxed out in just 24 hours from its launch.
Xiaomi has officially launched into the electric vehicle (EV) market with the SU7, a sleek addition to the EV world that merges innovative technology with eye-catching design, first revealed in late 2023. The vehicle comes in two versions: a dual-motor all-wheel-drive SU7 Max and a single-motor RWD SU7.
The SU7 family employs Xiaomi’s proprietary Modena Architecture and is powered by 21,000 rpm “HyperEngine” electric motors. The range-topping SU7 Max impresses with a range of up to 497 miles on a single charge and a breathtaking 0-60 mph acceleration time of 2.78 seconds, in line with competitors like the Tesla Model S and Porsche Taycan Turbo — thanks to its 101kWh 800V high-voltage platform.
Xiaomi’s focus for the SU7 isn’t just performance but also design and comfort. It features a “water droplet” headlamp design, a 360 LED halo rear brake light and subtly integrated door handles. Inside, the spacious cabin is equipped with a HyperOS in-car entertainment system, powered by Qualcomm’s Snapdragon 8295 processor and includes a 16.1-inch 3K central screen, optional tablets, as well as 23 Dolby Atmos speakers. Autonomous driving capabilities are anchored by the Xiaomi Pilot platform, utilizing NVIDIA Drive Orin processors and a comprehensive sensor array.
The development of the SU7 was spearheaded by BMW and Mercedes-Benz design veterans, including Tianyuan Li, James Qiu and Chris Bangle. This powerhouse team’s influence is evident in each detail of the SU7’s design and functionality.
Following its launch, the SU7 experienced an overwhelming demand, with 88,898 orders placed within the first 24 hours, indicating a successful market entry for Xiaomi. It’s also worth noting that Xiaomi strategically priced the SU7 at ¥215,900 CNY or $29,900 USD, in what feels like an intentional undercut of the Tesla Model 3 price. The vehicles are being manufactured at Xiaomi’s new Beijing plant, a collaboration with the state-owned Beijing Automotive Industry Holding Co. (BAIC), which boasts a phase one annual production capacity of 150,000 vehicles — with deliveries to begin at the end of April.
