De Bethune Unveils Its Latest Horological Masterpiece: The DB28xs Purple Rain

Utilizing thermal oxidation to create a vibrantly colored titanium case.

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De Bethune has unveiled its latest horological masterpiece, the DB28xs Purple Rain. Known for its innovative approach to the aesthetics and functionality of watchmaking, the luxury Swiss brand continues to explore new craftsmanship techniques with this captivating new timepiece.

At the heart of the DB28xs Purple Rain lies De Bethune’s mastery in the thermal oxidation of metals, a technique that involves heating titanium to produce a radiant array of colors. The choice of purple for this model is a deliberate nod to the color’s rich symbolism and aesthetic appeal, bridging the gap between warm and cool tones. Purple, historically associated with royalty and creativity, adds a layer of mystery and depth to the watch’s design, making it a symbol of innovation and artistic expression.

Denis Flageollet, the master watchmaker and founder of De Bethune, with his team, embarked on this chromatic journey with blue — a color synonymous with harmony and a hallmark of De Bethune’s identity. The transition to purple marks a bold new chapter in the brand’s exploration of color, blending red and blue hues in a display that celebrates the richness of the spectrum.

Beyond its mesmerizing color, the DB28xs Purple Rain stands as a testament to De Bethune’s relentless pursuit of innovation. Unlike its predecessors, this model boasts a more compact design with a 39mm diameter, retaining the iconic look of De Bethune watches while offering a new level of sophistication and wearability.

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