Kylie Jenner Launches Sprinter, a Fruit-Flavored Vodka Soda in a Can
The alcohol brand officially rolls out in stores on March 21.
Kylie Jenner is following in her sister Kendall’s footsteps with her own alcohol brand. Rather than straight liquor – Kendall owns the tequila brand 818 – Kylie has rolled out a canned vodka soda.
The company is called Sprinter is a 100-calorie vodka soda naturally sweetened with fruit juice. Each can packs an ABV of 4.5%, just a little less than a standard White Claw.
Sprinter is launching with four flavors: Black Cherry, Peach, Grapefruit and Lime. To develop the vodka soda in a can, Jenner tapped food and beverage industry expert Chandra Richter, who also holds a PhD in Molecular Biology, as the brand’s Head of Product Development and Supply Chain. The two spent over a year taste testing before they landed on the four fruit formulas.
Upon its launch in stores, Sprinter won’t be available by individual can – rather, customers will have to shell out $19.99 USD for an 8-can variety pack. Sprinter will be available in participating retailers throughout the US on March 21.
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