TAG Heuer and Malbon Golf Collaborate on a Connected Timepiece

Along with corresponding apparel and accessories.

Golf
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Take a look around these days and almost everyone has some sort of device on their wrist, whether it’s a watch, fitness tracker or even jewelry. And as the lines between personal and work life become increasingly blurred, people are looking for versatile devices to complement their busy lives. That’s where TAG Heuer‘s Connected Calibre E4 Golf Edition comes in, a device that offers a wide range of functionalities across health, wellness and golf. Now the Swiss watchmaker has tapped disruptors Malbon Golf to put its own spin on the timepiece. While they were at it, the two also cooked up an accompanying apparel and accessories collection.

Unique among other connected golf watches, the full suite of the TAG Heuer Connected E4’s features can be leveraged without having to manipulate the interface, allowing golfers to enjoy a distraction-free round. The wrist-worn device tracks every shot automatically, adjusting as you go to offer club choice recommendations. Similar to a personal caddie, the watch also provides information on each hole like distance to the green or bunkers.

To honor the collaboration between the two brands, the TAG Heuer Connected Calibre E4 x Malbon Golf Edition is decorated with Malbon’s signature yellow and green and a bezel with 18 markings to symbolize a golf course’s 18 holes. There are two watch face options, one featuring a Malbon’s Buckets emblem that changes color as seconds tick by and another more traditional that calls to mind the Heuer 02. On the apparel side, a quarter zip constructed of stretch nylon comes in a neutral color palette with flashes of turquoise and green, and a special glove is designed to complement the wearing of the connected watch.

Pricing for apparel and accessories ranges between $40 and $500 USD and the watch will retail for $2350 USD. The collection will release on Malbon’s website at 7AM PST on February 26.

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