MARKET x Grateful Dead Hit the Ice With Sherwood Hockey
Los Angeles Kings center Quinton Byfield fronts the lookbook.
Seasoned collaborators MARKET and the Grateful Dead are hitting the rink for their latest icy capsule. Tapping Sherwood Hockey, the trio has served up a vibrant co-branded range of apparel, as well as a custom Sherwood hockey stick and puck set.
Los Angeles Kings center Quinton Byfield takes to the ice – alongside two dancing bears, of course – to flex the collection’s centerfold: the Dancing Bears hoodie. Taking a jet-black silhouette, the heavyweight hoodie features five dancing bears geared up and ready for the game with their Sherwood Hockey equipment.
“The Grateful Dead’s hockey connection is long-standing, and now the collection comes full circle,” MARKET wrote of the collection. Other apparel includes two graphic t-shirt styles as well as a hat trick-worthy trucker hat.
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Sherwood spearheads the performance equipment, bringing its premiere design ethos to a collaborative hockey stick and puck set. Crafted in Canada, hockey sticks see the same dancing bears on the hoodie engraved down the shaft with “DEADWOOD” running down the other side. Pucks spotlight the dancing bears graphics, with cobranded labeling on the back.
Cop a piece from the MARKET x Grateful Dead x Sherwood Hockey capsule starting Saturday, February 3 at 9 a.m. PST at MARKET’s webstore.
