ADER error Looks to the Future With SS24 Collection
Showcasing the brand’s continued evolution.
Since its 2014 establishment, Seoul-based brand ADER error has centered its practices on forward-facing innovative designs that maneuver contemporary style codes. The brand is keen on furthering that mission each season and its latest Spring/Summer 2024 collection is no different.
Entitled “Multi-Sensory,” the collection focuses on the existence of all senses to showcase the brand’s continued evolution. Specifically, the exploration of the senses takes a deeper connotation as today’s world is blended between reality and the virtual world.
“Starting from SS24 ADER error wants to suggest unparalleled future visions as a cultural communication brand based on fashion. We would like to present various contents from our own point of view centering around SS24,” said the brand. “Including collections which are ADER’s fundamentals, we want to deliver our originality and creatives through combining styles and textiles with the brand identity, visual graphics, space experiences, and customer service.”
With SS24, the brand’s signature oversized silhouettes are seen across coordinating denim sets in light washes, sculptured shorts, multicolored knitwear, comfortable tees and more. But a highlight of the collection lies in its tailoring, which blends its classically precise elements with relaxed and versatile silhouettes.
Take a look at the brand’s SS24 collection in the gallery above, which is set to launch online on February 27.
