H2OFagerholt’s SS24 Collection is Climate Conscious and Weather-Ready

Championing the spirit of Scandi minimalist design sensibilities, Danish fashion label H2OFagerholt introduces its latest Spring/Summer 2024 collection titled “Life in Motion.”

Founded in 2019, the Copenhagen-based brand has since become a key player in the Scandi fashion scene for crafting collections with meticulous attention to detail and bringing the focus on design and suitability to the forefront of its garment offering.

Inspired by the dynamism of contemporary living, the unisex range is built to complement the wearer’s everyday lifestyle. Whether from the city streets to scenic escapes, every piece adapts to the versatility of the adventure. “We are Danish. We are Scandinavian. Through millennia of harsh weather, we’ve adapted to life in the north, understanding the whims of the outdoors,” Michael Lillelund, CEO of H2OFagerholt tells Hypebeast. “Climate-conscious and weather-ready, we believe in adapting, not fighting nature. Comfort is staying in our garments, embracing the elements. We know change is inherent, and we live by it. Our clothing reflects this understanding – adaptable, resilient, and unyielding. We don’t fight the weather; we live in it. Every day. That makes us natural adaptors of our natural surroundings.”

H2ofagerholt

Blending technical features to achieve optimal functionality with a deep-rooted understanding of clean design, this season it embraces the mantra of “there’s no such thing as bad weather, only bad choices.” Emphasizing the importance of climate consciousness, the brand takes time to find premium, timeless, and sustainable fabrics that can withstand vast weather conditions with minimal impact on the earth.

A stand-out piece from the collection is the Rain Coat – crafted from a nylon ripstop, the packable jacket offers protection as well as a sleek design that blends the padded torso of a puffer jacket with the length of a parka. Similarly, the Magic Rain Coat boasts the features of a gilet and parka adorned in a tonal all-over print across the outer layer. Other statement pieces include the sleek, knitted floor-length Nutto Dress that can be dressed up or down and the Piana Pile jacket for a comfortable fur feel all built for the unpredictable European forecast.

Check out the H2OFagerholt SS24 “Life in Motion” collection in the gallery above, shot by Polina Vinogradova, Pascal Kerouche and Rasmus Weng. To shop the new range, visit the brand’s website now.