Volcan de mi Tierra Tequila Returns to the Track at LVGP

The Mexican brand is back as an official F1 LVGP sponsor with plenty of exciting activities trackside.

Food & Beverage
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Volcan de mi Tierra Tequila brought Latin heritage to the Las Vegas Grand Prix race track. The beverage label returned as the official tequila partner of LVGP last weekend with a thrilling spectacle for all to enjoy.

Volcan X.A took attendees on a journey through the Formula 1 race day, opening the experience at the Tequila Volcan Elevation Lounge, where luxury met high-speed thrills. Unforgettable moments with Hublot and Louis Vuitton inserted touches of excitement, presenting an all-new limited-edition X.A tequila bottle with gradient finishes.

Volcan de mi Tierra Tequila headed down to the pits for an elevated trackside experience, allowing guests to observe George Russell‘s iconic first-place win. The Mexican alcohol brand finished the weekend at the LIV closing party, welcoming stars, drivers, and F1 enthusiasts to celebrate another exciting weekend in Las Vegas.

Take a closer look at the experience in the gallery above.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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