Give Your Sneakers a Personal Touch at Dyson’s OnTrac Atelier
The two-week workshop event will be hosted in collaboration with London Sneaker School.
From December 4 ’til 18, Dyson will be turning its London Covent Garden pop-up into the OnTrac Atelier – a one-time workshop event led by London Sneaker School.
As its name suggests, the pop-up is a celebration of the new Dyson OnTrac headphones. Launched back in August, the brand’s debut audio-only product has taken both tech and creative industries by storm with its futuristic design housing high-end 16-ohm neodymium speaker drivers and advanced audio signal processing, making for a precise listening experience. However, what makes the headphones a true stand-out product is its modular build that allows for color customization across the outer shell.
Tapping into this unique design quality, the customization pop-up is set to give customers the chance to personalize their footwear in a similar style to the headphones’ 2,000 different color combinations. From bright ceramic panels to nickel and copper metallic casings, the eye-catching components will be interpreted through bold threadwork, engraving, laser cutting, and hydro-dipping, all applied to footwear by the initiative’s collective of students.
For those who purchase the OnTrac headphones during the OnTrac Atelier pop-up, complimentary ear cushions will be available to style your OnTrac and you’ll be entered into a draw to win a bespoke pair of sneakers designed from scratch by London Sneaker School.
To find out more about the pop-up taking place from December 4-18, visit Dyson’s Instagram account or head to its London store to see the OnTrac Atelier sessions in action.
Dyson
69 Neal St
London
UK, WC2H 9PJ
