JJJJound Drops Understated Winter 2024 Collection
Essentials only.
Montréal-based JJJJound is dropping its Winter 2024 collection, focusing on key understated essentials for the colder season.
In the span of 14 looks, the label explores an elegant representation of Canadian winter apparel that aims to give a subdued sense of luxury. Targeted at the stealth professional, who values a work-life balance, enjoying time at home, the collection is all about understated luxury. Staying true to the brand’s minimalism philosophy, the collection is designed and constructed with high-quality materials. Focusing on craftsmanship, the collection is rooted in versatility, blending timeless menswear tailoring with sportswear silhouette.
JJJJound’s trademark off-court elegance has lent itself to the collection, contextualizing the upcoming Descente Allterrain collaboration. The winter apparel collection consists of wardrobe staples fit for layering in the cooler weather. From track suits to padded button downs, quarter zips and denim jeans, the pieces are comfort-focused, especially the down puffer. Staying true to muted tones like grey, tan, navy, black, white and a touch of baby blue, JJJJound is all about timeless designs.
The Winter 2024 collection is available on December 5 at 12 p.m. EST online.
