Chevy and Erewhon Launch "Electric Juice" Drink
Inspired by the automaker’s Equinox EV.
Chevy has teamed up with Erewhon, the Los Angeles-based organic retailer, to introduce a limited-edition wellness beverage inspired by the Equinox EV. Dubbed the “Equinox EV Electric Juice,” this bright-blue tonic combines Chevy’s dedication to zero-emissions vehicles with Erewhon’s sustainable and organic approach.
The now sold-out Electric Juice was exclusively available for a limited time at the Erewhon Studio City in Los Angeles. Where Chevy hosted test drives of the Equinox EV, offering a complimentary bottle of Electric Juice to all participants. The drink itself is crafted by Erewhon’s Tonic Bar and features ingredients designed to energize and revitalize, including chocho, a protein-dense plant source and blue spirulina, a superfood that matches the Equinox EV’s vibrant hue.
Chevy’s Steve Majoros, Chief Marketing Officer, stated “We are excited to introduce more consumers to the Equinox EV – an electric SUV that’s fun to drive. Southern California is an important market for Chevrolet, and this collaboration allows us to reach new EV customers in a refreshing way.”
