Usal FW24 Is Made for Adventures (And With Love)

Los Angeles-based Usal is many things: it’s an organization that hosts a cornucopia of outdoors-focused experiences from hikes and camping trips to natural home building and herbal medicine workshops, a store-slash-community center in the city’s Silver Lake neighborhood that offers a variety of goods and gatherings, and an in-house brand that takes its inspirations and translates them into garments. It’s the brand that’s in the spotlight in the early days of October as the Usal FW24 collection — a fifty-piece offering that includes everything from t-shirts to running gear and cross-body Dyneema bags — has been released.

There’s an extensive range of tops that includes hoodies, crewenecks, oxfords, flannels, tees, an anorak and a chore jacket. Many of these items boast a slightly boxy, cropped fit, a hallmark of Usal garments, and most feature bold graphic treatments that either nod to the brand’s name directly or its melange of outdoor influences. Rounding out the offerings are a selection of pants and shorts, an assemblage of Usal’s well-known hats (including both colors of the famed “Tectonic Research” camo hat) and accessories like mugs, candles and journals.

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Several collaborations are included in the range as well. MILER RUNNING‘s high-end performance fabrics are used across a small capsule of running gear, while Bay Area-based VRNCLR contributed a variety of hand-woven bags and pouches. A duo of sunglass collaborations, with Crap Eyewear and Bonnie Clyde, respectively, make an appearance as well.

The entire range is available via the Usal webstore and the brand’s aforementioned Silver Lake flagship, located at 3021 Rowena Avenue. Prices range from $12-$188 USD.