Supreme Expands Online Shop to New Regions in Asia
Including Hong Kong SAR, Macau SAR, Taiwan Region and Singapore.
On October 26 at 10 a.m. local time, Supreme will open its online shop to several new regions in Asia, including Hong Kong SAR, Macau SAR, Taiwan Region and Singapore.
Supreme operates 17 retail stores across the US, Asia, and Europe, and it has long managed its online business, which is crucial to the success of its drops-based model, in several global regions. However, the brand’s online shop has not been available in the aforementioned Asian regions until now.
This expansion will bolster the growth of the James Jebbia-founded label, which aims to expand under EssilorLuxottica’s ownership, following the eyewear giant taking a controlling stake in Supreme this past July. Notably, Jebbia expressed his support for the acquisition, as he believes it will allow Supreme “to focus on its brand, products and customers,” according to Business of Fashion. The sale came after VF Corporation acquired Supreme in 2020 in a $2.1 billion USD deal with the Carlyle Group.
You can access Supreme’s online shop here and on the Supreme mobile app, available on both iOS and Android.
