Supreme Expands Its South Korean Footprint With a New Seongsu Flagship
Opening this weekend, the new Seoul location brings the New York brand’s iconic skate aesthetic to the city’s premier streetwear district.
Summary
Supreme opens Seongsu store in Seoul, its second location in South Korea this weekend.
The launch coincides with the FW26 collection rollout.
The space blends signature skate aesthetics with the neighborhood's industrial roots.
Supreme is steadily expanding its footprint in one of Asia’s most closely watched streetwear markets with the launch of its second South Korean flagship in Seoul’s Seongsu-dong neighborhood. Slated to officially open on September 12, 2026, at 22 Seongsui-ro 7-gil, the new location arrives nearly three years after the brand’s inaugural Dosan Park store debuted in 2023.
The opening aligns perfectly with the rollout of Supreme’s FW26 collection, further cementing the label’s offline presence in a district that has quickly become a premier hub for global street culture, standing alongside existing flagships from industry heavyweights like Kith and Human Made. While specific details regarding opening-exclusive products and the exact interior layout have yet to be fully revealed, the space is anticipated to merge Supreme’s signature retail aesthetics with Seongsu’s renowned industrial atmosphere.
Often celebrated for its converted warehouses and raw architectural history, the Seongsu neighborhood provides an ideal backdrop for the New York skate imprint’s rebellious, art-forward store designs. Visitors can expect a continuation of Supreme’s iconic visual codes – featuring stark, minimalist display racks, sprawling graphic murals and walls lined with collaborative skate decks – tailored to resonate with the distinct, creative mood of Seoul’s most dynamic fashion district.
Supreme Seongsu
22 Seongsui-ro 7-gil
Seongdong-gu, Seoul 04781
