Official Images of the Nike Dunk Low CO.JP “What The”
The shoe originally debuted in 2017 as part of Nike’s Japan-exclusive imprint and will be re-releasing later this month.
Name: Nike Dunk Low CO.JP “What The”
Colorway: Midnight Navy/Varsity Maize-Varsity Red-Orange Blaze
SKU: IB2051-400
MSRP: $125 USD
Release Date: October 19
Where to Buy: Nike
Update: We now have an official look at what to expect from this year’s Nike Dunk Low CO.JP “What The” as the Swoosh gears up to drop the kicks once again next week. It returns with all of its key details, including the rich color blocking that pairs familiar colorways together. Release is set to take place on October 19 via Nike SNKRS and select retailers at a price of $125 USD.
Original Story: In the early 2000s, Nike expanded into Japan to accommodate a growing market of sneaker enthusiasts. The brand established its CO.JP imprint – standing for “Concept Japan” – through which it released sneakers that were available exclusively in the namesake country.
The Nike Dunk Low “What The” first dropped in 2017, a sneaker featuring a bright color palette of orange, yellow, red and blue. The shoe is now set to return to store shelves during the holiday season.
The news arrives as part of Nike’s ongoing effort to reissue classic CO.JP releases. In January, the brand restocked the Dunk Low CO.JP “Ultraman,” a sneaker from 1999 named after a Japanese sci-fi character. And in May, Nike brought back a two-toned black and red CO.JP Dunk Low, also hailing from 1999.
This latest reissue takes its name from Nike’s Dunk Low “What The Dunk” line, which champions an eclectic concept of mismatched colors and patterns.
The Nike Dunk Low CO.JP “What The” is expected to be priced at $125 and drop for the Holiday 2024 season.
