Swarovski Optik and Marc Newson Unite for Smart Binoculars
Having been in development for five years.
Swarovski Optik and Australian industrial designer Marc Newson have teamed up to create smart binoculars – a great way to celebrate Swarovski Optik’s 75th anniversary year.
Toted as the world’s first of its kind, the new Swarovski Optik AX Visio binoculars are an impressive feat in expanding the activity of world viewing. Taking five years to develop, the new piece features Swarovski’s precision 10×32 optic systems (10x magnification and 32mm lens diameter) and 390 hardware parts. A key detail of the binoculars includes its wildlife-focused artificial intelligence system that tells the viewer what they are looking at. Specifically, its in-lens system is available to identify more than 9,000 birds alongside other animals.
Another highlight of the binoculars is its built-in camera for photography and videography – making the activity of wildlife watching all the more fun. For ease, the binoculars feature an app that allows sharing of the captured content to one’s smartphone. The new Swarovski Optik AX Visio binoculars represent a “deep understanding of our consumers’ requirements in the birdwatching and outdoor target group,” said Swarovski Optik’s CEO, Stefan Schwarz. “The AX Visio is not only a flagship project with which we are demonstrating Swarovski Optik’s technological leadership in the sport optics market, but it also marks the beginning of a new technological era for us.”
Priced at €4,600 EUR (about $5,044 USD), the Swarovski Optik AX Visio binoculars are available now.
