Fendi Reveals Men’s SS24 Campaign

Starring Jeremy Pope, Kuanghan Hsu and Massimiliano Caiazzo.

Fashion
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In preparation for the forthcoming warmer seasons, Fendi has revealed its new worldwide men’s Spring/Summer 2024 campaign.

Leading the charge for the new advertising visuals are Fendi’s global menswear ambassadors American actor Jeremy Pope, Chinese actor and singer Kuanghan Hsu and Italian actor Massimiliano Caiazzo. The three gentlemen offer another look at the Silvia Venturini Fendi-designed collection, which made its runway debut in June of last year. Crafted as an ode to the Fendi Factory in Capannuccia, Italy, the collection exalts fine leather goods alongside subtle workwear/artisan-inspired ensembles.

Across the visuals, highlight pieces include the Peekaboo and Baguette bags that are crafted from fine smooth and embossed leather fabrications in warm shades, the new Fendi Chiodo Backpack and Messenger in a metallic set alongside special items from Fendi’s KENGO KUMA project. The fused workwear-artisan looks are seen in garments like wide-leg, below-knee shorts, textured tops, tailored pants and leather wrap aprons. Whether it be ready-to-wear pieces, bags or accessories, the collection’s “utilitarian elegance” is elevated through hues of chalk, juniper, henna, poppy, soft sage, limestone and wheat.

Take a look at the new campaign visuals in the gallery above. Fendi’s men’s Spring/Summer 2024 collection is set to release soon in-store and online.

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