UNDEFEATED is ready to expand its real estate portfolio this season and open up its first-ever outpost on the East Coast in New York City. Last summer, the sneakers and streetwear retailer took to Instagram to tease the new storefront which was adorned in artwork by Geoff McFetridge.
The store is located the Manhattan’s Nolita neighborhood and will be based in a ritzy residential condo building at 75 Kenmare Street. It makes perfect sense considering that many a different streetwear brands like Supreme, Aimé Leon Dore, Noah and more also reside within the vicinity. According to a report by Commercial Observer that was written last year, UNDEFEATED has signed a 10-year lease for this space.
It will serve as a new space for the brand to launch its in-line apparel and accessories, barrage of inline and collaborative footwear colorways from the likes Nike, adidas, Reebok, Converse and more. UNDEFEATED currently has 13 other store locations that are based in Los Angeles, San Francisco, Las Vegas, Phoenix and Japan.
An UNDEFEATED x Converse Weapon “New York” collaboration was recently revealed and could potentially drop in celebration of the store opening.