G-SHOCK and UNDEFEATED Collab on Limited-Edition Timepiece
Continuing the watchmaker’s 40th anniversary celebrations.
Whether it be clothing brands like BEAMS and Billionaire Boys Club, or even agencies like NASA, G-SHOCK is no stranger to collaborating. Now the renowned watch brand has linked up with UNDEFEATED for a new limited-edition collaboration – also continuing the celebration of the watchmaker’s 40th anniversary.
By uniting with the global sportswear brand, the new collaboration watches both brands’ unique personalities over G-SHOCK’s DW6900UDCR23-5 timepiece. Leading the watch is a brown resin case, which is accentuated by a bold yellow dial and deep blue detailing. Additionally, the durable watch features a Nato-style nylon cloth strap in black with a UNDEFEATED patch on the top.
The watch is also complete with the UNDEFEATED name on the front and the UNDEFEATED logo on the LCD when the LED backlight is on alongside an etched logo on the case back. Per usual, the watch still boasts G-SHOCK’s signature shock-resistant and water-resistant capabilities alongside a multi-function alarm, flash alert and calendar features.
Take a closer look at the limited-edition watch in the gallery above. Priced at $190 USD, the G-SHOCK x UNDEFEATED DW6900UDCR23-5 timepiece releases exclusively online at UNDEFEATED on Friday, August 18.
In related news, Bulova nods to Frank Lloyd Wright’s iconic architecture with a new limited timepiece.
