Loro Piana and Juventus Renew Partnership for Club’s 2023/24 Season

Dressing players for all their pre and post match appearances.

Fashion
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Juventus players will once again be sporting Loro Piana. The Italian label has announced that it has renewed its partnership with the professional soccer club.

The collaboration between the two launched with the 2021/22 season. Last year, it was not only renewed for 2022/23 but expanded to Juventus’ women’s team and to its men’s formalwear.

Now, with their second renewal, Loro Piana shared “the maison will dress the players for all official events, from institutional occasions to pre and post match moments” throughout the 2023/24 season.

As for the looks it has in store, the brand describes the garments as “dynamic and versatile.” Players will be styled in an array of sophisticated polo shirts in piquet cotton and cotton or wool trousers. Classic silhouettes will be updated with subtle details for the new season and for footwear, they’ll largely wear leather moccasins. Loro Piana also emphasized its adherence to a “timeless” color palette, consisting of blue, dove grey and beige.

Earlier this year, Loro Piana debuted its take on Juventus’ formal uniforms, made up of a single-breasted Torino jacket and slim trousers crafted out of its flagship wool. Inspiration for the design was drawn from the label’s popular suits.

In other fashion news, Clare Waight Keller launched a new line with UNIQLO.

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