Ajax Releases Brilliant Third Kit for the 23/24 Season
“Inspired by the diamonds of the club’s past, present and future.”
adidas has released a number of exciting kits for the upcoming football season, including Manchester United’s home and away kit, along with Roma’s reintroduction to the Three Stripes and Ajax‘ classic home strip.
Speaking on the latter club, Ajax has released their third kit for the upcoming campaign that takes cues from the team’s storied youth academy. Nicknamed ‘De Toekomst’ (Dutch for ’The Future’), the club has produced legendary figures over the years, from Johan Cruyff, Marco van Basten, Frank Rijkaard and Dennis Bergkamp to shining new stars in Frenkie de Jong, Matthijs de Ligt and Dutch-born, US international, Sergino Dest.
Inspired by the shape of a diamond, the all black kit features a brilliant pattern across the chest, along with silver accents at the crest, branding and sponsor. Never ones to shy away from releasing a banging marketing campaign, the club also featured former Ajax striker and Finnish international, Jari Litmanen, in an Uncut Gems-inspired lookbook. Those looking to purchase can find the new Ajax 23/24 Third Kit at the club’s online shop for $110 USD.
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