Following his NBA championship win, Aaron Gordon and emerging performance footwear brand 361° announced the launch of their fourth signature shoe, the AG4. The Denver Nuggets star signed a long-term partnership with the brand back in 2020 and has focused on expanding and promoting the “One Degree Beyond” mentality. Coming together to encourage youth to devote themselves to the game of basketball.
“From my childhood dream of playing in the NBA to standing as a champion, and today, revealing my new AG4 signature shoe is a testament to the power of persistence and a surreal moment for me,” said Aaron Gordon when reflecting on his new shoe. “Working alongside the 361° team has been an incredible experience. Their dedication and creativity have genuinely elevated the AG4 to new heights, and we are excited to share it with everyone.”
Set to release in six colorways that reflect Aaron Gordon’s life and interests, the AG4 “Someday,” debuting with exclusive global launch partner KICKS CREW, draws from Gordon’s journey and dream of being a professional basketball
player. The personal anecdote is drawn from a childhood painting made by Aaron Gordon, that reads, “Someday I’ll be a pro basketball player.”
While the “Ice Blade” colorway is an homage to Gordon’s mother, a figure skater, “Jimi” and “Be Water” are inspired by Gordon’s idols, Jimi Hendrix and Bruce. The “Self-Reflection” colorway draws from a popular social media post and the “Renew With One Degree Beyond” features traditional woven patterns from 361° representing good fortune.
The Aaron Gordon x 361° AG4 features a CQT Fiber Mesh upper made with a strong lightweight carbon yarn compound, stability-focused QU!KLOCK lacing system, and QU!KBALANCE Sidewalls for an enhanced lockdown. Finishing up the design of the shoe is a QU!KCQTECH Midsole provides comfort and instant energy return, along with the full-length SOAR cushioning and forefoot propulsion plates.
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