UGG Launches "Feels Like UGG" FW23 Campaign Celebrating Heritage Styles
Starring Feng Chen Wang, Aweng Chuol, Monica Ahanonu and several other creatives.
UGG has pulled back the curtain on its “Feels Like UGG” Fall/Winter 2023 campaign, lauding its signature heritage styles on a fresh class of multi-hyphenate creatives. First introduced for Fall 2022, the global campaign centers on “how consumers feel on the inside and out while wearing UGG” by showcasing the imprint’s wide-ranging collection in action.
To do so, the fan-favorite footwear label recruited a roster of path-forging individuals to appear in the campaign. Among them, London-based designer Feng Chen Wang, supermodel Aweng Chuol, illustrator Monica Ahanonu, activist-philanthropist Anya Dillard, athletes Cesar and Douglas Diaz, model and actress Kōki and life coach Amy Lee pose in UGG’s cozy kicks.
In the first “Feels Like UGG” delivery, the brand includes a bevy of updated silhouettes, with new platforms, colorways, oversized constructions and eco-conscious compositions. The standouts include the Tazz, which offers a maximalist take on the label’s signature Tasman; the Classic Ultra Mini Platform, which reaches new heights with a two-inch base; the Neumel, which features a fat tongue, extra-heel padding and wide laces; and the Classic Brellah Mini, which revamps the signature Mini Boot with a bold synthetic patent upper.
Styles featured in the sartorial imagery are now available to shop on the brand’s webstore. Peruse UGG’s “Feels Like UGG” FW23 campaign in the gallery above.
In more footwear news, take an official look at the Nike Air Humara in “Light Bone.”
