The 'TMNT: Mutant Mayhem' Xbox Wireless Controller Smells Like Pizza

Offered in four designs.

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Paramount Pictures and Xbox have teamed up to create the world’s first ever pizza-scented controller.

Crafted in celebration of the upcoming Teenage Mutant Ninja Turtles: Mutant Mayhem film, the exclusive Xbox Wireless Controller comes with a built-in scent diffuser that’s shaped like a slice of New York pizza. The collab is offered in four designs, with each one honoring the signature colors, weapons and personality of Leonardo, Raphael, Donatello and Michelangelo.

Teenage Mutant Ninja Turtles: Mutant Mayhem is co-directed by Jeff Rowe and Kyler Spears and will star an A-list cast of Micah Abbey, Shamon Brown Jr., Hannibal Buress, Rose Byrne, Nicolas Cantu, John Cena, Jackie Chan, Ice Cube, Natasia Demetriou, Ayo Edebiri, Giancarlo Esposito, Post Malone, Brady Noon, Rogen, Paul Rudd and Maya Rudolph. Seth Rogen will produce and co-wrote, while Trent Reznor and Atticus Ross of Nine Inch Nails will score the film.

More info about the controller is available via Xbox. Teenage Mutant Ninja Turtles: Mutant Mayhem premieres August 2.

Elsewhere in gaming, Hypebeast spoke to LeBron James about his latest PlayStation collaboration.

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Sophie Caraan
Sophie Caraan Managing Editor

Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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