Kenzo To Stage Its First Show in China
Showcasing its Spring 2024 collection later this month.
Kenzo is preparing to host its first runway show in Shanghai, China, for its men’s and women’s Spring 2024 collection, according to WWD. The event, which is scheduled to take place on July 28, will mark the second showcase for the line.
Creative director NIGO previously staged the brand’s Spring 2024 collection during Paris Fashion Week Men’s on June 23 at the Passerelle Debilly, which connects the Eiffel Tower and Palais de Tokyo over the river Seine. Kenzo’s forthcoming China runway will serve as a follow-up to the flagship spectacle, as the country represents a sizable market for the label.
Kenzo is “reinforcing its strong commitment and growing presence in the Chinese market,” where the Paris-based label runs 40 retail outposts, per a statement from the brand that was shared with the outlet. Notably, the second runway will feature new versions of central looks that were included in the Paris showcase.
The collection, titled “City Pop Paris,” merges Kenzo Takada’s legacy in Japanese design with NIGO’s contemporary vision and France’s capital-city polish. The line also includes a collaboration with Girls Don’t Cry Japanese designer, VERDY.
Kenzo has not revealed a location for its upcoming Shanghai fashion show, nor has it released details regarding an after-show party.
In more fashion news, Jenny McCarthy and Carmen Electra reunited for a ’90s-inspired SKIMS campaign.
