Beats and fragment design Unveil New Fit Pro Collaboration
Marking the third monochromatic drop from the brands.
Apple-owned Beats and fragment design, led by Hiroshi Fujiwara, have teamed up for a third time to release a monochromatic take on the Beats Fit Pro.
The two have a longstanding relationship, starting in 2014 when Apple first acquired the brand from Dr. Dre, with fragment and Beats collaborating on a futuristic chrome collection. Since then, the two have released collaborative Beats Flex and Powerbeats Pro drops in 2021.
This latest offering sees the Fit Pros reimagined in two minimalist designs, a white and black pair — each featuring fragment’s iconic twin-lightning logo etched into the earbuds themselves and inscribed on the case. Additional details include the “FRGMT” logo and the Beats logo printed on the exterior of the case.
“I am excited to bring this third collaboration with Beats to life,” said Hiroshi Fujiwara, adding “This classic design is an elevated take on an already dynamic product.”
For a closer look at the earbuds, see American tennis player Frances Tiafoe in this black-and-white campaign film celebrating the collaboration.
Set to launch July 7, the fragment Beats Fit Pro will be available for $199.99 USD on Apple.com and select retailers, including Dover Street Market, SSENSE, END and more.
In other tech news, Apple Is reportedly building a temperature sensor for AirPods.
