Viral One Hit Wonders Introduce Heinz's New "Sauce Drops"
Featuring Yuzu Wasabi, Black Garlic Ranch, Creamy Chimichurri, and more.
In our current digital landscape, viral moments are a dime a dozen. With the evolution of TikTok, it’s easier than ever to get your name out there, but expanding on it requires more than a minute or two.
Condiment master Heinz is embracing the art of one hit wonders, utilizing several personalities to debut its new “Sauce Drops” initiative. Heinz has enlisted Rebecca Black, Kyle Craven (Bad Luck Brian), and William Hung to present the offering in style.
The limited-edition lineup of unique sauces includes six flavorings that promise “15 minutes of flavor,” humorously reflecting how fame can disappear in a flash. The Heinz Yuzu Wasabi sauce inserts citrus notes into spicy Japanese horseradish, while Black Garlic Ranch combines richness and depth.
In addition, the brand’s Creamy Chimichurri spread makes the Argentinian condiment ideal for everyday use. Brewery Mustard, Hatch Chili Ranch, Harissa Aioli complete “Sauce Drops.” Each Heinz creation will release monthly nationwide.
In other news, Bun B opens Trill Burgers Houston location.
