Heinz’s Simply Spicy and Simply Pickle Ketchup Bring Real Jalapeños and Briny Tang to a Cleaner Recipe
The first flavor extensions of the clean-label line skip artificial colors, flavors, sweeteners and preservatives.
Summary
Heinz has launched Simply Spicy Ketchup and Simply Pickle Ketchup, the first flavored additions to its Simply lineup
Both varieties rework the brand's best-selling flavored ketchups around a simplified ingredient list
Simply Spicy gets its heat from real jalapeños, while Simply Pickle layers a tangy, briny profile over Heinz's signature tomato base
Heinz has introduced Simply Spicy Ketchup and Simply Pickle Ketchup, expanding its Simply line with its first flavored varieties. Both build on the stripped-back recipe philosophy behind the original Simply ketchup and bring it to two of the brand’s most popular flavor profiles.
The foundation is the original Heinz Simply ketchup, which uses just seven real ingredients and contains no artificial colors, flavors, sweeteners or preservatives. Heinz says the recipe keeps the thick, rich texture its classic ketchup is known for, so the shorter ingredient list doesn’t come at the cost of consistency. The new flavors take cues from Heinz’s top-selling flavored ketchups and rebuild them to fit the same simplified standard.
Simply Spicy blends ripe red tomatoes with spices and real jalapeños, relying on actual peppers for its heat rather than a flavoring shortcut. Heinz pitches it as an all-purpose kick for burgers, chicken and even scrambled eggs.
Simply Pickle keeps Heinz’s familiar tomato base and adds a bright, briny pickle flavor for a sharper, tangier finish. It’s aimed at the classic ketchup pairings, including hot dogs, fries and sandwiches, where a hit of acidity cuts through richer foods.
The timing tracks with shifting shopper habits. Heinz cites figures showing that two in three shoppers actively look for simple, recognizable ingredient lists, while 85% say taste remains a priority when choosing food. On the flavor side, the brand points to 95% of consumers reporting that they enjoy hot and spicy foods in 2026, and year-over-year category sales growth of more than 30% for pickle-flavored products.
Heinz Simply Spicy Ketchup and Simply Pickle Ketchup are rolling out now at retailers nationwide.
