Nintendo's Kirby Teams up With Heinz for Limited-Edition Ketchup
Including exclusive keychains to celebrate the partnership.
Summary
- Nintendo’s Kirby is teaming up with Heinz Japan to release limited-edition Kirby-themed ketchup bottles
- Alongside the ketchup, Heinz Japan is offering 1,000 exclusive embroidered Kirby keychains with the Heinz logo
- The collaboration leverages the “Maxim Tomato” health item from Kirby games
In a deliciously surprising move that has sent ripples of excitement through both the gaming and culinary communities, Nintendo‘s beloved pink puffball, Kirby, is once again lending his iconic charm to Heinz Japan. This month, the two giants are set to release a limited-edition collection of Kirby-themed ketchup bottles and exclusive keychains, cementing a partnership that truly embodies the phrase, “Maxim Tomato meets tomato ketchup.”
This isn’t the first time Kirby has swallowed up a piece of the condiment world. Following a successful collaboration in 2024 that saw Kirby gracing ketchup pouches, Heinz Japan and HAL Laboratory (Kirby’s developer) are upping the ante. The inspiration behind this whimsical alliance is ingeniously simple: the “Maxim Tomato,” Kirby’s signature health-restoring item in the games, provides a perfect thematic link to Heinz’s globally renowned tomato-rich ketchup.
Fans can look forward to three unique Kirby designs, along with an adorable cameo from Waddle Dee, all splashed across the familiar 420ml upside-down ketchup bottles. These limited-edition bottles, priced at ¥383 (approximately $2.65 USD), are rolling out across Japanese supermarkets and convenience stores throughout June 2025. Each design cleverly integrates Kirby and Waddle Dee alongside tomatoes and burgers within Heinz’s iconic Keystone logo, making them instant collector’s items.
Adding another layer of collectibility, consumers in Japan will also have the chance to win an exclusive embroidered Kirby keychain featuring the Heinz logo. These highly sought-after keychains will be distributed to only 1,000 lucky winners through a designated social media quiz campaign on Heinz Japan’s official X account.
あれ？カービィとワドルディが… pic.twitter.com/VOhOjtrN9O
— ハインツ (@HeinzJapan) June 6, 2025
／#星のカービィ が #ハインツ ケチャップに再び登場！！
＼今度は逆さボトルケチャップに登場✨
3種類のカービィに、ワドルディも！
6月から順次発売開始🍅みんなはどれが欲しい？👀#ハインツカービィコラボ pic.twitter.com/CRfAGqxaaA
— ハインツ (@HeinzJapan) June 9, 2025
ニュースです〜っ！ハインツから「星のカービィ」のコラボケチャップが新たなパッケージで登場！
今回は、ハインツの「トマトケチャップ 逆さボトル」に、カービィさんが3種類のポーズでデザインされています。われわれの仲間の姿も♪2025年6月から順次発売予定とのこと。これは要チェックっ！ pic.twitter.com/y7YWUBhQUR— 星のカービィ (@Kirby_JP) June 9, 2025
