Pop Mart's CEO Is China's 10th Richest Person Thanks to Labubu

Summary

• Wang Ning, Pop Mart’s founder, has become one of China’s wealthiest individuals, primarily due to the global popularity of the character Labubu
• Pop Mart’s success is rooted in its “blind box” retail model, which leverages surprise and collectibility to create high demand for its original intellectual properties

Pop Mart‘s CEO Wang Ning has ascended to China’s richest ranks all because of Labubu. The unassuming world of designer toys has just produced one of China’s newest billionaires, proving that cultural phenomena, even those contained within a “blind box,” can generate immense wealth. Wang Ning, the visionary founder of Pop Mart, has surged into the ranks of China’s top ten richest individuals, a meteoric rise largely attributed to the global frenzy surrounding the quirky yet captivating character, Labubu.

Pop Mart, a Beijing-based company founded by Wang Ning in 2010, initially started as a multi-brand retailer. However, its strategic pivot to developing and selling its own original intellectual properties (IPs) through the “blind box” model truly unlocked its exponential growth. The blind box concept, where consumers purchase a sealed package without knowing which specific design from a series they will receive, taps into a powerful blend of surprise, gamification, and collectibility, fostering an addictive treasure-hunt dynamic, particularly among Gen Z and adult collectors.

While Pop Mart boasts a roster of beloved characters, it is Labubu, the mischievous, pointy-eared, and toothy elf-like creature created by Hong Kong artist Kasing Lung, that has become the undisputed star. Licensed by Pop Mart in 2019, Labubu’s popularity has soared to unprecedented heights, especially over the past year. This “Labubu Mania” has been fueled by a combination of factors: its “ugly-cute” aesthetic, highly sought-after limited editions, and crucially, immense celebrity endorsements from global figures and celebrities like LISA, Emma Roberts, Dua Lipa and Rihanna have all joined in on the craze, adding Labubus to their everyday bags.

This insatiable global demand for Labubu has directly translated into a colossal surge in Pop Mart’s revenue and stock price. In 2024, Pop Mart’s net income reportedly soared by 188%, with total sales more than doubling, reaching approximately 13 billion yuan (around $1.8 billion USD). The Monsters franchise, which includes Labubu, saw an astonishing 726.6% revenue increase, becoming the company’s top earner. This financial performance has propelled Wang Ning’s personal wealth to over $20 billion USD, positioning him as one of the wealthiest individuals in China, as well as the country’s youngest billionaire.