Nike Unveils Its Official 2023 Women's World Cup Jerseys
Celebrating the rich cultures of the brand’s 13 federation partners.
The 2023 Women’s World Cup is just around the corner, and Nike has just presented an official look at the kits for the nations of Australia, Brazil, Canada, England, France, The Netherlands, New Zealand, Nigeria, Norway, Portugal, and the USA ahead of the official kick-off.
Each design from Nike features a story that celebrates the rich cultures of the brand’s 13 federation partners. This has been expressed through the use of vibrant colors, new patterns, and intricate details that are clearer than ever for all to see across each new home and away strip.
Every jersey in the collection also takes inspiration from each nation’s distinct identities and diverse communities, while also integrating cultural and historic elements that represent each country on and off the pitch.
Stand-out kits from Nike’s new collection come from the nation of Brazil. The new shirt combines a tropical foliage pattern with the classic yellow foundation on the home jersey, while the knit texture throughout also pays homage to the Amazon Forest’s ecosystem. Additionally, the blue away kit plays with Brazil’s vast landscapes and bright colors seen throughout its jungles.
For the nation of England, the new jersey takes inspiration from the Art Deco movement and also celebrates Wembley Stadium’s 100th anniversary. The new shirt is hit with an off-white color scheme and is modeled after the original Wembley white brick interior from 1923. Furthermore, the colors also nod to the 1984 England women’s team, the first all-female squad that was assembled for a major international tournament.
