A Kind of Guise's SS23 Souvenir Shop Celebrates Jordanian Heritage

With all profits going to local organization, Microfund for Women.

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Following its second Spring/Summer 2023 campaign, A Kind of Guise prepares to debut its seasonal Souvenir Shop project. The non-profit installment honors AKOG’s Middle Eastern roots by creating cultural ornamentation representing its local community.

A Kind of Guise’s SS23 Souvenir Shop is made by local artisans that have perfected their craft for decades. The heritage-filled offering accompanies seasonal garments sourced throughout AKOG’s Eastern travels. Bedouin carpets boast intricate handmade patterns that reflect Jordanian and Nomadic traditions. Woven camel saddle blankets are recycled into wall ornamentation, while Dead Sea mineral soaps integrate the water’s healing skin properties.

Finally, handmade toys, keychains, coasters, hookahs, and bookmarks complete the brand’s latest delivery. All sale profits will be donated to Jordanian organization Microfund for Women. The non-profit supports businesswomen looking to achieve their dreams through financial means and community-led services.

Take a closer look at A Kind of Guise’s SS23 Souvenir Shop collection in the gallery above. The items are available now via the brand’s website.

In other news, Palace and Oakley’s Summer 2023 collaboration is for otherworldly explorers.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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