BTS' J-Hope Stars in First Louis Vuitton Campaign

BTS member J-Hope stars in his first Louis Vuitton campaign, featuring the French house’s signature Keepall soft-sided bag.

For the new campaign, the K-pop star showcases a myriad of dance moves while wearing Louis Vuitton’s menswear tailoring. The light gray, charcoal and merlot suits are complemented by the brand’s sporty LV Trainer Sneakers. A travel gem, the pictured Keepalls include the canvas monogram, damier and smooth leather configurations in signature brown and black.

The Korean musical artist was first announced as a Louis Vuitton House Ambassador this past February. So the debut campaign kicks off the relationship of ensuing projects to come from the partnership. From RM with Bottega Veneta, Jungkook with Calvin Klein, Suga with Valentino, Jimin with Dior and V with Celine, J-Hope adds to the list of BTS global ambassador partnerships with major brands.

Take a look at the new campaign in the gallery above.

In other fashion news, NOAH announces entry into South Korea.