Fendi Men's SS24 Explored the Inner-Workings of the Italian Fashion House
Debuted inside Fendi’s Tuscan factory, the workwear-inspired collection stylistically articulated the brand’s own operations.
In Florence on Thursday, Fendi ushered Pitti Uomo attendees inside its freshly-minted factory, where creative director Silvia Venturini Fendi debuted a Spring/Summer 2024 collection galvanized by the production plant’s esteemed artisans. Behind chattering attendees, the Italian fashion house’s diligent craftspeople kept busy measuring textiles, treating leathers and sewing together garments, mere minutes before the show commenced. If one thing was proven, it’s that Fendi’s grind never ceases.
The collection took cues from the people behind the label — be them factory workers, designers or businessfolk. The opening looks relayed Fendi’s penchant for utility, pairing functional leather belts and toolbox-inspired bags with straight, pleated dress pants, button-down tops and ties. Here, the juxtaposition of workwear with formalwear offered an entirely fresh take on menswear’s traditional archetypes, one that sartorially articulated Fendi’s own multi-faceted company.
Denim and leather aprons draped over lightweight mesh tops and collared shirts alike, while oversized separates, including painters shirts, leather jackets and slouchy trousers, took center stage. A selection of eggshell-hued workwear jackets, button-ups and shorts accentuated Fendi’s attention to intricate tailoring, with a dark lining offering a clear look at each stitch required for their constructions. Suiting, meanwhile, kept minimalism a priority, allowing pointed lapels, sharp collars, concealed buttons and clean folds to instead communicate their expert compositions.
Among the notable accessories, Fendi debuted a monogram-covered coffee holder ideal for an important boardroom meeting, as well as a hyper-realistic, logo-clad tool belt, fully equipped with all sorts of gadgets for a high-fashion-minded contractor. Footwear, meanwhile, included a vast array of rubbery clogs in myriad eye-seeking colors.
The final looks reverted to the runway show’s factory locale, with trench coats, sleeveless blazers, shorts and trousers donning dotted-line graphics reminiscent of a craftsperson’s initial blueprints. In a fitting closing, Venturini Fendi emerged onto the runway alongside the House’s top-class factory workers to take a final bow, in unison.
See Fendi’s full Spring/Summer 2024 menswear collection in the gallery above.
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