Carlos Alcaraz Named Newest Louis Vuitton House Ambassador

The 20-year-old athlete is the second youngest to assume the role.

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Carlos Alcaraz, Grand Slam Champion and the world’s youngest No. 1 tennis player, has added another impressive title to his belt, as the newest Louis Vuitton House Ambassador. Following a Nike sponsorship, as well as Rolex and Calvin Klein endorsements, the athlete’s latest foray into fashion will see him represent the luxury label in marketing campaigns and at events, through a “collaborative adventure.”

“It’s such a dream to me to be a part of the Louis Vuitton family,” states Alcaraz in a new video released by the fashion house on Instagram. In the visual, he reflects upon his lifelong connection to Louis Vuitton, having always viewed the brand as a pinnacle of “elegance” and something to strive towards. “I saw people with Louis Vuitton bags and I always wanted to get one of those.”

 

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It’s been a massive week for the young athlete, who also took home the win at the annual Queen’s Club Championships, reclaiming his number-one title, this weekend. At the top of his game, Alcaraz is eager to take his next steps into the fashion world. “The truth is that I feel very proud,” he said.

The charismatic athlete joins a stacked list of the house’s recent ambassadors, including Zendaya, J-Hope and Chloe Grace Moretz. Notably, Hyein of the K-pop group Newjeans is the youngest LV ambassador, having earned her appointment at just 14 years old.

Elsewhere in fashion, check out CELINE HOMME’s Winter 2023 runway.

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Elaina Bernstein
Elaina Bernstein Editor

Elaina Lauren Bernstein is a New York-based writer and editor, overseeing Hypebeast's music vertical, Hypetrak. She handles both editorial and social coverage for Hypetrak, and served as the Deputy Editor for Summer 2025's Hypetrak Magazine — the first in 10 years. With a particular affinity for underground hip hop, she has racked up a wide range of interviews and cover stories, spanning A$AP Rocky, Larry June, Shaboozey, Leon Thomas, Rihanna, Brent Faiyaz, Jean Dawson, and Miguel, and has covered major music tentpole events including the Grammys and Coachella. The intersection of fashion and music guides her coverage as well.

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