G-SHOCK and Anti Social Social Club Serve Up A Summer-Ready DW-6900 Collab

After unveiling its A/W 23 collection earlier this week, Anti Social Social Club has one-upped itself by bringing on G-Shock for a surprise DW6900 collaboration. The two’s first co-created effort, this new take on a seminal G-Shock timepiece seamlessly adds ASSC branding to its familiar face.

Produced in a vibrant pink and yellow colorway, the ASSC DW6900 features custom branding on its face and band. The wavily-lettered logo, positioned at the center of the screen, is illuminated by the watch’s electro-luminescent backlight. Functions along the outside of the watch — Adjust, Mode, Split-Reset and Start-Stop — stand out in pink and yellow lettering, and match the bezel’s gradient design. The back of the watch is equally as exciting: the stainless steel casing is engraved with the ASSC logo along with the words “I Still Feel The Same” and “Never Again Never You,” two of the brand’s classic motifs.

ASSC has brought its flair to the watch’s packaging as well, providing colorful cohesion through each detail. The watch’s two collectible boxes employ the pink-to-yellow gradient alongside ASSC branding and graphics.

Function has not been sacrificed for fashion here, as the watch still includes all of the DW6900’s typical features. Shock-resistant and 200-meter water resistant, it’s fit for time-keeping and time-counting under any conditions. Other notable features include stop watch and alarm capabilities.

The Anti Social Social Club Casio G-Shock will be available to shop alongside the rest of Anti Social Social Club’s A/W 2023 collection beginning this Saturday, June 24 at 8:00 a.m PST on the brand’s website.

For more in watches, check out Christopher Ward’s two new ocean-inspired watches.