Triumph Takes Motorcycle Style Beyond the Road in SS23 Collection
With bold colors, retro prints and signature cuts inspired by its archives.
Since the debut of its lifestyle brand, Triumph has continuously delved into its archives to revive the iconic styles that have informed its quintessential British motorcycle identity. For Spring/Summer 2023, the brand refocuses its design influences, introducing vibrant color and playful prints onto its classic garments.
At first look, both Triumph’s staple pieces and new additions can be seen plunged into a fresh realm with the use of “Vintage Red.” Though starkly different to the dark tones associated with motorcycle style, it brings a retro feel to the latest offering. Alongside the red-toned striped Ignition Coil jersey and Highly Half Zip, other mid-layers arrive in navy, gray and brown lending to the overall color palette of the collection.
This season, Triumph also expands on its range of quality outerwear with the new workwear-inspired Barnes jacket. Crafted from an outer layer of 12oz Duck canvas and a wool-mix liner, the all-round garment can be taken from the road to other occasions with its understated tailoring and durable features. Outerwear pieces returning to the line include the signature Deacon D-pocket leather jacket and the Garstang Wax field jacket with its removable flannel liner.
Going off-grid, Triumph takes the collection on a summer road-trip for its latest countryside-based campaign. The transporting visuals feature two bikers with heritage motorcycles and helmets, perfectly complementing the vintage look of graphic T-shirts and ‘60s style accessories.
Take a closer look at the SS23 campaign in the gallery above.
Triumph’s latest collection is available to buy online now, with prices starting from £25 GBP (approx. $30 USD)
