Hypebeast Indonesia and BAKED Celebrate Creativity and Individuality with “BAKED Anywhere” Campaign

Hypebeast Indonesia has partnered with popular cafe BAKED to launch the “BAKED Anywhere” Project, an exclusive apparel collection that will debut alongside a community-driven activation celebrating Bali’s rising art scene. The wide range of jerseys, tie-dye T-shirts and more combine the vibrant culture that the “island of the gods” offers with the visual brand identity and spirit of BAKED and Hypebeast Indonesia. Arriving in tandem with the collection is the “BAKED Anywhere” experience, hosted at the cafe’s latest location in Seminyak Village, JL.

Among the wide range of limited edition offerings, spotlighted in the collection is a jersey designed with black and white pinstripe and abstract graphics dominating the garment, along with a soccer-inspired tournament patch with Hypebeast and BAKED branding. Neutral blue, tan and white tie-dye T-shirts and shorts fill out the collection, pulling inspiration from Bali’s tropical environment through subtle graphic prints. For instance, a cloud-like motif adorns the short’s bottom hem, contrasting the jersey’s collage-style overlays. For accessories, hats, knitted beanies and socks round out the capsule, including a khaki and white colorblocked silhouette, and two pairs of black and white socks decorated with abstract linework.

Following the limited edition collection, “BAKED Anywhere” hosted a new cafe experience for creative communities and individuals to enjoy the range of delicious products BAKED offers. A grand opening event welcomed the brand’s newest cafe located in Seminyak, JL, inviting locals to interact with the “Baked Anywhere” capsule in person. The pop-up experience unveiled the “BAKED Anywhere” limited-edition capsule and an exclusive menu highlighting the brand’s signature sourdough soft serve. Popular Bali-based DJs @daffabedamned and @equalwho performed live sets during the event.

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The “BAKED Anywhere” limited-edition collection is available at BAKED’s in-store location at Seminyak Village, JL, Indonesia. For a taste of other BAKED offerings, visit baked.co.id.

BAKED Indonesia
Address: Seminyak Village, JL. Kayu Jati No.8, 80361, Bali, Indonesia