BSTN Taps Sadio Mané in No-Frills New Balance Grey Day Campaign

For New Balance’s 2023 Grey Day celebrations, BSTN calls on Bayern Munich forward and brand ambassador Sadio Mané to star in an sleek and intentionally stripped-back sneaker campaign that channels the timelessness of the brand’s characteristic gray tones.

What was once adopted as a versatile colorway, designed to match the asphalt running tracks of the ‘70s, New Balance’s gray pairings have remained an emblem of the brand. Today, it reflects a purposeful yet refined design approach that speaks to various styles across fashion and sport.

The latest BSTN campaign centers around what it calls a “no frills, no fuss” spirit, spotlighting Mané in the all-round staple New Balance 550 from the assorted “Moon Daze” pack. Swapping his football kit for more understated wares, he features in the visuals styled in a gilet puffer and sweatsuit that complement the sneaker’s gray-blue components.

While gray is intrinsic with New Balance identity, it is well-known that the retailer also boasts ties to the gray palette, using polished tones throughout its store designs and lookbooks. In the campaign, BSTN continues to explore creative color theory with snapshots of Mané standing against a clean backdrop that alternate between full-color and grayscale.

Explore the full campaign in the gallery above. To shop the New Balance 550 mentioned above and the rest of the “Moon Daze” pack, head to BSTN’s website now.