adidas Adds Brushstroke Stripes to Juventus' 2023/24 Home Jersey
Constructed with HEAT.RDY technology.
adidas and Juventus have just unveiled the club’s home kit for the 2023/24 season and it sees the Italian giants take inspiration from the team’s historic jerseys from the past.
Juventus has played the beautiful game in its iconic black and white stripes since 1903 and the same DNA has been encapsulated in this new jersey, however, this latest kit uses a brushstroke effect throughout. This choice has been made in an attempt to represent the artistry of the current squad with players like Paul Pogba being known for his individuality throughout his career.
Integrating speckles of yellow throughout the new design, the customary Juventus crest can be spotted on the chest alongside the corresponding adidas branding. Furthermore, the new strip is constructed with HEAT.RDY technology — used to keep players cool when on the pitch — and AEROREADY material is also used to keep wearers dry.
Continuing its commitment to helping end plastic waste, adidas has opted to use recycled materials throughout the kit with 100% recycled polyester being the main fabrication of choice for the Three Stripe.
You can take a closer look at the new Juventus home jersey above and you will be able to see it IRL for the first time when Juve take on Cremonese on May 14. The kit is also available to purchase via the official Juventus webstore and with select adidas retail stores now.
In other fashion news, check out the new trailer from the Drama Call x Manchester United collaboration.
