Update: Drama Call and Manchester United Drop Official Collaboration Trailer
In what could be one of the most high-profile Manchester-based creations of recent times.
Update: Manchester-based streetwear brand Drama Call just teased a brand-new collaboration with Manchester United Football Club and adidas with a collection of co-branded posters being seen throughout the city of Manchester. Now, the link-up brings an official trailer video as the Drama Call mascot takes over Manchester United’s stadium, Old Trafford.
Within the short video, we see Drama Call’s mascot explore the Theatre of Dreams on his skateboard, linking up with Manchester United’s official match day mascot, Fred the Red. And while no official product imagery is presented in its full form in the short movie, viewers are treated to a short glimpse of a new Drama Call trucker hat, designed in the classic colors of Manchester United’s red, white, and black.
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Additionally, the video also shows a short snippet of a co-branded Drama Call x Manchester United football jersey, swapping out United’s customary TeamViewer sponsor for the Drama Call logo.
While we wait for more information and further official imagery of the new Drama Call x Manchester United collaboration, you can check out the new teaser video above.
Original Story: Manchester-based streetwear label Drama Call has just teased an exclusive collaboration with Manchester United and adidas, plastering a collection of tease posters around some of the most iconic spots in the Rainy City.
Having been one of the go-to streetwear imprints around its home of Manchester for a few years now, Charlie Bows’ Drama Call has never been afraid of innovation. After hosting various off-the-cuff pop-ups around the city, Drama has also linked up with some of the most high-profile musicians in the UK such as Aitch and Mancunian road rapper Tunde for collaborative capsule collections.
Now, as Drama announces its brand-new collaboration with the red side of Manchester, the Mancunian roots have been planted as firmly as possible with a collection of posters around the 0161, with a lock-up of Drama Call, Manchester United, and adidas labels appearing underneath a “Made In Manchester” headline.
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And while no official imagery of the collaborative garments has surfaced as of yet, fans can expect a fresh line of co-branded tracksuits — dubbed by Drama Call as the “heaviest in the game” — along with T-shirts and accessories.
This new Drama Call x Manchester United collaboration also shows close similarities to the Daily Paper x Ajax link-up from last year, with the biggest club in the Netherlands giving a local brand a platform to present its unique designs to the world.
You can take a closer look at what’s surfaced from the collaboration so far above and in other fashion news, check out the new Louis Vuitton sunglasses collection.
