Belvedere Vodka Pays Tribute to Florida Shores With "Miami Edition" Bottle
Revealed via an exclusive video campaign starring JR Smith, Ishod Wair, and Sean Malto.
As one of the world’s most energetic and dynamic cities, Miami welcomes millions of travelers from around the world every year. Its bursting music scene is undeniable, paired with endless sunny skies and marvelous beaches.
Poland’s Belvedere Vodka has crafted a special-edition vodka bottle to celebrate Miami’s enchanting landscape as an homage to the city. For its reveal, the brand has enlisted basketball titan JR Smith and skateboarders Ishod Wair and Sean Malto to star in its “Miami Baby” campaign.
Directed by Atiba Jefferson, the exclusive video sees Miami resident JR Smith host Wair and Malto at an all-pink bar. Smith showcases the “Miami Edition” vodka and mixes his signature “Miami Baby” cocktail. The bottle features a faint matte pink casing adorned with gradient pastel palm trees and a Belvedere mansion. The second design sees the brand’s iconic alcohol in a vibrant pink bottle, boasting embossed ornamentation that frames Belvedere’s iconic branding.
Take an exclusive first look at the Belvedere’s “Miami Baby” video above.
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