Aries Opens Doors to First Store In London
Spread across two floors that will house exclusive Aries collections and an in-store Paperboy coffee shop.
London-based label Aries is opening the doors to its first-ever physical retail location in the British capital.
The 4,000-square-foot store is set in London’s dynamic Soho neighborhood, designed across a two-story layout. Aries’ debut brick-and-mortar location supplies a state-of-the-art experience by combining its co-ed fashion ideals with curated artistic notions. In addition, the brand will present exclusive collaborations and in-store installations with international partners that bring Aries’ unique culture to life.
The space is dominated by a simplistic design language, combining British techniques and Italian craftsmanship. Rugged cement flooring is contrasted by bespoke wooden furniture with an effortless outlook. A grand scaffold staircase connects both floors with sleek marble detailing, while leather accents deliver an elegant touch.
Furthermore, Parisian-born coffee shop Paperboy will host its first pop-up outside of France, permanently residing inside the Aries store. The on-the-go café will serve Paperboy’s signature sandwiches and coffee in collaboration with Aries and East London’s Dark Arts Coffee.
Aries’ store in London will open to the public on April 17, 2023. Visit now at 31 Great Pulteney Street, London, W1F 9NN from 11 a.m. to 7 p.m.
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