Red Wing Brings Mario's Shoes to Life
Celebrating the release of ‘The Super Mario Bros. Movie.’
Not long after we caught wind of MSCHF‘s Astro Boy boots, we now get a look at another pair of footwear that’s made it from the world of cartoon make-believe, to reality. Celebrating the premiere of The Super Mario Bros. Movie and Mario’s first leap to the big screen, Nintendo and Illumination work with heritage footwear company Red Wing Shoes to “translate every on-screen pixel into a real-life stitch,” producing a prototype pair of Mario’s iconic shoes.
“At Red Wing Shoe Company we’ve been supplying long-lasting, durable, and comfortable footwear that protects trades workers on the job site for 118 years. We were excited to deliver that same ambition and energy to Mario’s Boots as one of the most famous plumbers in the world!” said Dave Schneider, CMO of Red Wing Shoes.
The 3-eye prototype pairs are made of durable, natural leather with slip-resistant treads designed for a super plumber. Extra touches include The Super Mario Bros. Movie fabric tabs and heel tabs made of mushroom-based mycelium, providing a “welcome power-up to help Mario take on Bowser and his army.”
The Red Wing Mario Boots will arrive at Nintendo New York at Rockefeller Center via a Super Mario Bros Plumber Van on March 10 and will be displayed there throughout April. Meanwhile, The Super Mario Bros. Movie is set to hit theaters on April 5, 2023.
Elsewhere in footwear, Canyaon takes the Nike M2K Tekno to the salon.
