OAMC's SS23 Campaign Plays With Negative Body Silhouettes
Stringing the collection onto metal pillars that bring the garments to life.
Luke Meier‘s OAMC recently debuted its Spring/Summer 2023 collection, presenting a functional offering that embraces sophisticated gorpcore on imaginary summits. Continuing to explore polished design, the brand now delivers its SS23 campaign.
Set designer Laura Doardo takes charge this time around, playing with the human form in unpredictable ways. OAMC’s menswear garments are pictured as three-dimensional sculptures brought to life through movement.
The campaign continues the brand’s symbolic mountaintop journey by previewing paint-splattered ripstop jackets and shorts equipped with exposed pockets and fitted toggles. Strung onto metal pillars, a matching cap and hefty leather boots complete the look, followed by shirting in bloom, drawstring trousers, and cabled overnight bags.
Elsewhere, overdyed denim sets are sat in relaxation, while light blue assemblies don reflective orange accents in harmony. The attire welcomes negative space structured into place, as the invisible bodies grasp onto textile carriers and additional accessories.
Take a closer look at OMAC’s SS23 campaign in the gallery above.
Elsewhere, JW Anderson’s SS23 Bumper-Hike Low Top Sneakers are circus-ready.
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