ASRV’s Latest Campaign Features Caleb Plant and More in Three-Part Video Series
The Spring ‘23 Collection, “Adapt,” focuses on mental adaptation.
For its Spring 2023 collection, “Adapt,” ASRV unveiled a three-part video series spotlighting three athletes who embody mental adaptation as a key component of their success in life and competition. The campaign rolled out ahead of the release of the “Adapt” collection, which zones in on technical fabrics with adaptable performance aspects, catering to various climates and activities. Each piece transitions from one environment to another, offering versatile applications in the world of sport.
Divided by outerwear, activewear and accessories, highlights from the collection include the Waterproof Insulated Run Vest, Tech-Terry™ Waterproof Panel Hoodie and the Waterproof Holster Sling Bag. The running vest is constructed from a waterproof stretch material offering utility-centric versatility in all weather conditions. It features reflective piping at the back panels, a ribbed neck hem decorated with an internal jacquard logo and reflective branding at the front for high-vis during the evening. No-fill panels across the shoulders and side body offer freedom of movement while retaining a contoured, ergonomic appearance. For activewear, the Tech-Terry™ Waterproof Panel Hoodie is a stylish option fashioned with raglan, drop shoulder sleeves and metal snap button hardware at the hood in place of drawstrings. Finishing touches arrive with the inlaid chest patch logo and reflective branding at the back panel.
Accessories include waterproof training hats, boonie hats and fully reflective training bags. Across the range, pieces are equipped with waterproofing technologies and mixed-material textiles aiding as sweat-wicking and anti-odor properties.
In ASRV’s new campaign video series, three athletes, including professional boxer Caleb Plant, speak on their ability to achieve mental fortitude, giving consumers a preview of the “Adapt” collection in action. ASRV aims to create performance-enhancing gear that can evolve alongside any athlete involved in any high-level competition and training.
Check out pieces from the collection above, and shop the “Adapt” range on ASRV’s website.
