Nia Archives and Jeshi Reflect London's Dynamic Energy in Nike Air Max Pulse Campaign
Celebrating Air Max Day 2023.
In celebration of Air Max Day,
For the anniversary of the Air Max line, Nike is set to debut an all-new model that combines state-of-the-art design elements to create an Air-fueled icon. Already revealed in a trio of forthcoming colorways, the first arrives in “Summit White,” which lands front and center in Nike’s “A Whole New Frequency” campaign.
Both musicians rock the Air Max Pulse inside a red and grey concrete escape filled with inflated bubbles reminiscent of Nike’s trademark technology. The bold silhouette floats alongside them, architected with brutalist structural cues and textured fabric uppers reminiscent of London’s dated skyscrapers. Crafted with the capital’s dynamic music scene in mind, Nike enlists Nia Archives and Jeshi to front the campaign and push their limitless ethos forward ahead of the model’s debut.
Take a closer look at Nike’s “A Whole New Frequency” campaign in the gallery above. The Air Max Pulse “Summit White” will release on March 26 via Nike and select retailers globally for $150 USD.
Elsewhere, Umbro and MTV look to UK rave culture for debut collaboration.
