Jeremy Scott Upcycles Electric Car Leftovers for Hyundai Re:Style 2023 Couture Collection

Jeremy Scott may no longer be at Moschino, but that hasn’t stopped the American designer from flexing his creativity with an unlikely partner, Hyundai.

Working under the South Korean manufacturer’s Re:Style 2023 initiative, Scott and Hyundai present an upcycled couture collection made from discarded materials taken from Hyundai’s electric vehicles. Unveiling itself alongside the launch of the electric Hyundai KONA, the collection will debut in its own exhibition in South Korea on March 23, sitting alongside images of it being worn by the model Lauren Wasser.

The materials used range from car seatbelts to hub caps, tail lights to badges, and culminate in looks fit for ballrooms and cocktail events (as far as we can tell from the sketches behind Scott at the atelier). However, one key look has been revealed: a denim and leather boiler suit, subverting mechanic attire with a sophisticated tailored edge.

Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company, said: “In line with the global launch of KONA Electric, Hyundai Motor Company is making various efforts to combine the vision of electrification with cultural content. We hope Hyundai Re:Style Exhibition’s very first opening in Korea will provide an opportunity to communicate and share the brand’s vision of sustainability and innovation with our customers.” 

The exhibition will be themed around Hyundai’s parametric pixel motif, representing the lighting elements frequently found across its electric car range. Take a sneak peak at the work above, and head to AP Again in Seongsu-dong, South Korea, to check out the collection IRL from March 23. Hyundai Re:Style Exhibition will run for three weeks.

In other news, Hypebeast spoke with Jun Takahashi to learn more about his Toyota collaboration.