Lost Boys Channel's Latest Collection Puts Nottingham on The Map

Nottingham-based streetwear label Lost Boys Channel has just unveiled a brand-new drop and it sees the brand head to the suburbs of Manchester for its campaign imagery.

Throughout the UK, streetwear labels have been using off-the-cuff marketing techniques to drive excitement for their drops. For example, Manchester’s Drama Call has become synonymous with its last-minute releases that come alongside its “DON’T F*CK UP” slogan. Additionally, Corteiz has had the whole country in a chokehold with similar tactics and guerrilla marketing stunts, and now Lost Boys Channel is continuing to work in a similar vein, building exclusivity and demand for its street-ready garments.

Exclusivity was there for all to see during Lost Boys Channel’s female-centric tracksuit release last month, and now its new collection is more of the same as the brand opts for a blacked-out color scheme across new tracksuits and football-inspired jerseys.

The collection starts with a line of crewneck T-shirts, with highlights coming in the form of the new Lboy France Tee. This has been designed with a French national flag across the front, while its 235 GSM weight is also crafted in 100% cotton. Meanwhile, the new drop features a heavyweight Black Visor V.3 Hoodie — along with matching bottoms — which comes complemented with exposed stitching across the shoulders and waist, while a stand-out Cuban Link Zipper has been added for further detail.

You can take a closer look at the new collection from Lost Boys Channel above and it is available to shop via the brand’s official website now.

In other fashion news, check out the SS23 collection from Florence Black.